In the competitive landscape of entrepreneurship and business education, few names resonate as powerfully as Alex Hormozi. His remarkable transformation from a struggling gym owner to a multimillionaire business mogul has captured the attention of aspiring entrepreneurs worldwide. With a net worth that has soared into the nine-figure territory, Hormozi represents the modern American success story one built on strategic thinking, relentless execution, and an unwavering commitment to delivering value. This comprehensive exploration delves into the financial empire of Alex Hormozi, examining how he accumulated his wealth, the businesses that fueled his fortune, and what his success reveals about contemporary entrepreneurship.
Who is Alex Hormozi?
Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, author, and social media personality who has established himself as one of the most influential voices in business education. Born in 1989 in Towson, Maryland, Hormozi has transformed from a fitness industry operator into a diversified business leader whose portfolio spans multiple industries. Today, he serves as the founder and managing partner of Acquisition.com, a private equity firm that invests in and scales high-cash-flow businesses across various sectors.
Beyond his investment activities, Hormozi has become a bestselling author with his $100M series of books, including "$100M Offers," "$100M Leads," and the record-breaking "$100M Money Models." His straightforward, no-nonsense approach to business advice has attracted millions of followers across social media platforms, where he shares strategies on customer acquisition, business scaling, and wealth creation. Unlike many business influencers who rely primarily on information products, Hormozi built his reputation through actual business operations, having founded, scaled, and exited seven companies before transitioning into his current role as an investor and educator.
What distinguishes Hormozi in the crowded field of business gurus is his transparent approach to sharing both successes and failures. He openly discusses his journey from sleeping on a gym floor to building a nine-figure net worth, making him relatable to entrepreneurs at various stages of their journey. His content focuses on practical, implementable strategies rather than motivational platitudes, emphasizing systems, processes, and disciplined execution over shortcuts and hacks. This authenticity, combined with proven results across multiple business ventures, has positioned him as a trusted authority in entrepreneurship and business growth.
Origins and Background
Alex Hormozi's journey to entrepreneurial success began in a traditional, achievement-oriented household. As a first-generation American in an Iranian immigrant family, he experienced the common pressure to pursue conventional career paths that promised stability and prestige. His early life was marked by academic achievement he attended the prestigious Gilman School in Maryland, where he excelled both academically and athletically, participating in multiple varsity sports including basketball and soccer. These formative years instilled in him the discipline and competitive drive that would later fuel his business endeavors.
His academic trajectory continued successfully at Vanderbilt University, where he graduated Magna Cum Laude in just three years with a Bachelor of Science degree in Human and Organizational Development, with a concentration in Corporate Strategy. During his time at Vanderbilt, Hormozi served as vice president of Vanderbilt Powerlifting, further demonstrating his commitment to fitness and physical development. This early passion for health and strength training would ultimately shape his first entrepreneurial ventures, though he initially followed a more traditional path after graduation.
Upon completing his degree in 2011, Hormozi secured what many would consider a dream position working as a management consultant for a boutique strategy firm, handling projects related to space cyber intelligence for the U.S. military. However, this seemingly ideal career path quickly revealed itself to be unfulfilling. Hormozi found himself trapped in the classic corporate dilemma: earning a respectable salary while feeling disconnected from his true passions and potential. After two years of management consulting, he made the pivotal decision that would alter his life trajectory he quit his stable job to pursue his entrepreneurial ambitions in the fitness industry.
The decision to leave corporate America wasn't made lightly, and it came with significant challenges. Hormozi invested his entire savings of approximately sixty thousand dollars to open his first brick-and-mortar gym, United Fitness, in 2013 in Huntington Beach, California one of the most competitive fitness markets in the United States. The early days were brutal; he lived in a rented room for just four hundred dollars per month and famously slept on the gym floor to save money and maximize his time building the business. This period of struggle and sacrifice laid the foundation for the work ethic and resourcefulness that would characterize his later success. It was during these challenging times that he met his future wife and business partner, Leila Hormozi, who would become instrumental in building their business empire together.
Achievements, Impact, and Significance
Alex Hormozi's achievements extend far beyond personal wealth accumulation, encompassing significant contributions to business education and the development of scalable business systems that have transformed thousands of companies. His first major entrepreneurial success came with United Fitness, which he scaled from a single location to six gyms within just three years. Rather than continuing to expand his own gym chain, Hormozi recognized a more scalable opportunity: helping other struggling gym owners transform their failing businesses into profitable operations. This insight led to the creation of Gym Launch in 2016, which would become his breakthrough venture.
Gym Launch revolutionized the fitness business consulting industry by offering a comprehensive system for customer acquisition and retention. Rather than providing generic advice, Hormozi developed specific frameworks including his "8-step irresistible offer formula," the "5 horsemen of retention" system, and the innovative "Wedding Cake" gym model that transformed fixed revenue structures into six-figure monthly income streams. The company's impact was extraordinary over the next four years, Gym Launch helped more than 4,500 gym facilities across 13 countries achieve sustainable growth. In 2017, recognizing even greater scalability, Hormozi transformed Gym Launch from an in-person consulting service into a licensing model, allowing gym owners to implement his systems independently.
The success of Gym Launch spawned additional ventures that further demonstrated Hormozi's business acumen. In 2019, he co-founded Prestige Labs, a sports nutritional supplement company designed to provide additional revenue streams for gym owners while maintaining high product quality standards. He also launched ALAN (Automated Leads And Nurture), a software company focused on customer acquisition for brick-and-mortar businesses, and later sold most of his stake in the Gym Launch ecosystem for an impressive $46.2 million in 2021, having taken $42 million in distributions from the business during its operation.
Following his exit from Gym Launch, Hormozi founded Acquisition.com in 2020, marking a strategic shift from operator to investor. This private equity firm focuses on acquiring minority stakes in profitable, founder-owned businesses generating at least $3 million in annual revenue. Unlike traditional venture capital that invests in pre-revenue startups, Acquisition.com targets established, cash-flow-positive companies and provides not just capital but operational expertise, marketing systems, and scaling strategies. The firm's portfolio has grown to include equity stakes in over 15 companies across diverse industries including software, service, e-commerce, and digital products, with collective portfolio revenues exceeding $200 million annually.
Hormozi's impact extends into publishing and education, where he has achieved remarkable success. His book "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No," published in 2021, became an Amazon bestseller and has sold over 100,000 copies, providing entrepreneurs with frameworks for crafting compelling value propositions. His subsequent book "$100M Leads" focused on customer acquisition strategies, while his most recent release, "$100M Money Models," shattered records by selling over 2.97 million copies in a single day on August 16, 2025, breaking the Guinness World Record for the fastest-selling non-fiction book more than doubling Prince Harry's previous record of 1.43 million copies for "Spare."
Quantitative and Qualitative Analysis
From a quantitative perspective, Alex Hormozi's net worth represents one of the most impressive wealth-building trajectories in recent entrepreneurial history. As of 2025, estimates of his net worth vary depending on whether they account for liquid assets or total equity holdings. Conservative estimates place his readily tradable assets at approximately $95-100 million, while broader valuations that include illiquid equity positions in portfolio companies suggest his total net worth could range between $200-350 million. Hormozi himself has stated in interviews that his liquid, sellable-within-60-days assets total around $100 million, with additional equity holdings that could reach liquidity events bringing his total valuation significantly higher.
The revenue streams contributing to this substantial net worth are diverse and strategically structured. Acquisition.com generates approximately $85 million in annual revenue through its portfolio companies and management fees. His ongoing royalties and distributions from book sales, particularly following the record-breaking launch of "$100M Money Models," contribute millions annually. Additionally, his social media presence with over 5 million combined followers across Instagram, YouTube, TikTok, and LinkedIn generates estimated annual revenue between $3.5-4.5 million through various monetization channels, though Hormozi famously gives away most of his content for free, using it primarily as a vehicle for deal flow and brand building rather than direct monetization.
What makes Hormozi's financial achievement particularly noteworthy is the timeline. He reached his first $100 million in net worth before his 32nd birthday, accomplishing this feat entirely through bootstrapped ventures without external venture capital or debt financing. This self-funded approach provided him with complete control over his businesses and allowed him to optimize for profitability and cash flow rather than vanity metrics like valuation or user growth. His monthly income, as he disclosed in a 2023 podcast interview, exceeds $1.2 million from active business operations, with additional passive income from investments likely generating another $4 million annually assuming conservative dividend yields.
From a qualitative standpoint, Hormozi's approach to wealth building reveals several distinctive characteristics that separate him from typical business influencers. First, he prioritizes asset-light, high-cash-flow business models over capital-intensive ventures, allowing for rapid scaling with minimal financial risk. His investment thesis through Acquisition.com specifically targets businesses with strong unit economics, proven profitability, and opportunities for systematic improvement rather than speculative growth plays. Second, he demonstrates unusual transparency about both successes and failures, openly discussing business ventures that didn't work and lessons learned from mistakes a rarity in an industry often dominated by carefully curated success narratives.
Third, Hormozi exhibits a philosophy of extreme value creation before extraction. His strategy of giving away comprehensive business education through free books, YouTube content, and social media posts builds enormous goodwill and positions him as a trusted authority. This approach, while counterintuitive to those focused on short-term monetization, creates long-term value through reputation, deal flow, and opportunities that money cannot directly buy. Finally, his focus on systems and processes over individual transactions reflects a sophisticated understanding of scalable wealth creation he doesn't just make money from businesses; he builds replicable systems that generate wealth continuously across multiple ventures.
Public Recognition and Influence
Alex Hormozi's public recognition has grown exponentially over recent years, establishing him as one of the most influential voices in entrepreneurship and business education. His social media following has surged to over 5.8 million across major platforms, with his YouTube channel alone boasting more than 2 million subscribers. His content consistently generates millions of views, with individual videos regularly exceeding 500,000 views and his most popular content reaching multi-million view counts. This massive reach places him in an elite category of business educators who have successfully translated expertise into widespread influence.
His influence extends beyond social media metrics into tangible business education impact. The "$100M" book series has collectively sold millions of copies worldwide, with "$100M Offers" becoming required reading in numerous business schools and entrepreneurship programs. His frameworks particularly the Value Equation, the 5 horsemen of retention, and his Money Models system have been adopted by thousands of businesses globally, generating documented revenue increases totaling billions of dollars in aggregate. Entrepreneurs across industries cite Hormozi's teachings as instrumental in their business transformations, creating a ripple effect of success stories that further amplify his credibility and influence.
Hormozi's recognition includes features in major business publications such as Forbes, Time, Business Insider, and Entrepreneur Magazine, where his strategies and success story have been analyzed and celebrated. While he hasn't received traditional industry awards like "Entrepreneur of the Year" from specific organizations, his impact is measured through more meaningful metrics: the number of businesses successfully scaled using his systems, the wealth generated by his educational content consumers, and the transformation of entire industry segments particularly fitness business operations through his methodologies.
His podcast, "The Game w/ Alex Hormozi," has become one of the top-ranked business podcasts, featuring conversations with other successful entrepreneurs and deep dives into specific business challenges and solutions. The show's popularity reflects his ability to communicate complex business concepts in accessible, actionable terms while maintaining intellectual rigor. Additionally, his live events and webinars regularly attract hundreds of thousands of participants, with his $100M Money Models launch event drawing over 500,000 live registrations and maintaining viewer engagement through a nine-hour livestream a testament to both his content quality and personal magnetism.
Financial or Career Metrics
The financial and career metrics associated with Alex Hormozi's journey provide concrete evidence of his business acumen and strategic execution. His career began modestly with a $60,000 investment in his first gym in 2013, which he grew into a six-location operation generating five-figure monthly revenue within three years. This initial success, while impressive, pales in comparison to what followed. When he pivoted to Gym Launch in 2016, the business scaled rapidly, ultimately generating over $120 million in cumulative revenue across the four-year period before his partial exit in 2021. The $46.2 million sale price, combined with $42 million in distributions he had already taken, represents an extraordinary return on his initial modest investment.
His current venture, Acquisition.com, demonstrates even more sophisticated wealth generation. The firm's portfolio companies collectively generate over $200 million in annual revenue, with Hormozi and his wife Leila maintaining equity positions that provide both regular distributions and significant unrealized appreciation. The firm's investment strategy focuses on businesses with strong fundamentals: minimum $3 million in annual revenue, proven profitability, strong unit economics, and opportunities for systematic improvement in customer acquisition, retention, and monetization. By targeting these established businesses rather than early-stage startups, Acquisition.com achieves higher success rates and faster returns on investment.
His publishing ventures have generated remarkable financial returns relative to investment. Traditional book publishing typically provides authors with modest royalties, but Hormozi's approach of self-publishing through Acquisition.com Publishing allows him to capture significantly higher margins. The record-breaking performance of "$100M Money Models," which sold 2.97 million copies in its first day and over 3.28 million copies in its first three days, represents an unprecedented publishing success. Even at discounted launch prices, this volume translates to millions in immediate revenue, with ongoing sales continuing to generate substantial passive income.
Beyond direct business revenue, Hormozi's career metrics include qualitative achievements that demonstrate industry leadership. He has been featured as a guest on dozens of top-tier podcasts including The School of Greatness with Lewis Howes, The Diary of a CEO with Steven Bartlett, and numerous others, expanding his reach and influence. His speaking engagements command premium fees, though he selectively chooses appearances based on alignment with his mission rather than purely financial considerations. His philanthropic efforts, conducted through the Hormozi Foundation, focus on improving educational access for underprivileged youth, with documented donations exceeding $1 million to organizations like After School All-Stars, LAUSD Innovation Zone, and Code Nation.
Challenges, Controversies, or Public Opinions
Despite his substantial success, Alex Hormozi has not been without critics and controversies. Various online forums and business communities have expressed skepticism about his methods and authenticity, with some entrepreneurs questioning whether his advice is applicable to businesses outside his specific areas of expertise. A recurring criticism centers on the perception that Hormozi oversimplifies complex business challenges, potentially setting unrealistic expectations for entrepreneurs who attempt to replicate his strategies without understanding the full context of his execution capabilities, existing resources, and market timing advantages.
One notable controversy emerged around his marketing tactics and the use of AI-driven engagement systems. Business educator Ryan Levesque publicly shared an experience in which he believed he was communicating directly with Hormozi on LinkedIn, only to discover he was interacting with an automated AI system or virtual assistant designed to engage with commenters and direct them to Telegram channels. Levesque criticized this approach as a "deep fake" tactic that erodes trust by misleading audience members about who they're actually communicating with. While some defended this as a necessary scaling tactic given Hormozi's massive following, others viewed it as ethically questionable, arguing that transparency about automated responses would preserve trust while still allowing efficient audience management.
Critics have also pointed to allegations from former employees about workplace culture at his companies. Reports surfaced describing a high-pressure environment characterized by demanding standards, sudden terminations, and what some interpreted as toxic management practices. Additionally, some have questioned certain marketing techniques, particularly "gifting" strategies that critics argue create psychological pressure to purchase courses or services beyond participants' financial means. Detractors have compared some of his promotional approaches to traditional multi-level marketing tactics, though supporters counter that his actual business models are legitimate and that such marketing is standard in the education space.
His promotion of certain products has drawn scrutiny as well, particularly supplements through Prestige Labs and products like "Dream Water" that critics argue lack robust scientific backing. These controversies reflect broader debates within the wellness and business education industries about product claims, marketing ethics, and the responsibilities of influencers with large followings. Hormozi's emphasis on aggressive sales tactics and his focus on marketing over product development in some contexts has led critics to characterize him as overly sales-focused at the expense of genuine value creation, though his supporters point to the documented success of businesses using his systems as evidence of real value delivery.
Another area of public debate concerns his content style and persona. Some find his direct, no-nonsense approach refreshing and authentic, while others perceive it as arrogant or overly aggressive. His viral social media posts often feature controversial takes designed to generate engagement, which Hormozi himself has acknowledged may not fully represent his nuanced views. In response to backlash about some particularly provocative posts, he admitted that short-form content necessitates simplification and that viral posts are often his most extreme or spicy takes rather than comprehensive representations of his philosophy. This acknowledgment reveals both self-awareness and the tension between building audience reach through provocative content and maintaining intellectual integrity and nuanced communication.
Personal Life and Related Influences
Alex Hormozi's personal life is deeply intertwined with his professional endeavors, most notably through his partnership with his wife Leila Hormozi. The couple met through the dating app Bumble, with their first date consisting of an unplanned five-hour business discussion over frozen yogurt a fitting beginning for a relationship that would become as much a business partnership as a personal one. They married in May 2017 after a nine-month courtship, and Leila has been instrumental in every major business venture since, serving in various leadership roles including COO and Co-CEO of Gym Launch and currently as CEO of Acquisition.com.
Leila's influence on Alex's success cannot be overstated. She brings complementary skills in operations, marketing, and systematic business development that balance Alex's strengths in sales, strategy, and content creation. Their partnership exemplifies the power of aligned vision and mutual support, with both frequently crediting the other for their shared achievements. In social media posts and interviews, Alex has emphasized how Leila was present through multiple cycles of success and failure, providing stability and perspective during challenging periods when ventures didn't succeed as planned. Their relationship stands as a model of how personal and professional partnerships can amplify individual capabilities when built on shared values, complementary skills, and unwavering commitment to common goals.
The couple has consciously chosen not to have children, instead focusing their time and resources on building their business empire and philanthropic initiatives. This decision reflects their understanding of the extensive commitments required to achieve their ambitious goals and their prioritization of entrepreneurial impact over traditional family structures. While this choice has occasionally drawn criticism or questioning from their audience, they've remained steadfast in their commitment to this path, demonstrating conviction in defining success on their own terms rather than conforming to societal expectations.
Alex's personal philosophy and work habits reflect extreme discipline and focus. He maintains a rigorous routine despite his financial success, continuing to work long hours and maintain the intense work ethic that characterized his early struggling years. He's been open about his past challenges with mental health, including periods of depression and feelings of inadequacy, using these experiences to connect with entrepreneurs facing similar struggles. This vulnerability and transparency about mental health challenges has endeared him to many followers who appreciate seeing successful individuals acknowledge the psychological costs of entrepreneurship.
His relationship with his family, particularly his father, has significantly influenced his drive and work ethic. Alex has discussed how his father's demanding standards and "never good enough" mentality shaped his relentless pursuit of achievement, though he's also reflected on the psychological costs of such an upbringing. This self-awareness about family dynamics and their influence on his entrepreneurial drive demonstrates emotional intelligence that extends beyond business acumen. His Iranian-American heritage and identity as a first-generation American have also shaped his perspective, giving him insight into the immigrant experience of striving for success and the pressure to justify his parents' sacrifices through exceptional achievement.
Current Status and Updates
As of November 2025, Alex Hormozi remains at the forefront of entrepreneurship education and private equity investing. His most recent major achievement was the record-breaking launch of "$100M Money Models" in August 2025, which not only shattered the Guinness World Record for fastest-selling non-fiction book but also demonstrated his continued ability to execute massive-scale marketing campaigns. The book launch included a nine-hour live YouTube event that attracted over 500,000 registrations and featured surprise guest appearances from notable entrepreneurs including Tom Bilyeu, Sharran Srivatsaa, and his wife Leila Hormozi, all breaking down how they used Hormozi's money models in their own businesses.
A significant development in 2025 was the announcement that Sharran Srivatsaa would be joining Acquisition.com as Managing Partner and President. Srivatsaa, who previously served as President of the real estate brokerage Better and had an impressive track record scaling businesses, represents a major addition to the Acquisition.com leadership team. This strategic hire signals Hormozi's continued expansion and his transition from hands-on operator to institutional investor and team builder, allowing him to scale his impact through experienced leaders rather than personal involvement in every portfolio company.
Hormozi's social media presence continues to grow, with his content strategy evolving to include more long-form, nuanced discussions alongside the short-form viral clips that initially built his audience. He's been more open recently about personal challenges, including a February 2025 post where he acknowledged feeling miserable and going through a difficult season, demonstrating unusual vulnerability for someone in his position and reinforcing his authentic connection with his audience. His content increasingly focuses on sustainable business building, mental health in entrepreneurship, and the importance of systems and processes over individual hustle.
Looking forward, Hormozi has stated his goal is to reach billionaire status within the next decade, a target that appears achievable given his current trajectory and the scaling potential of Acquisition.com's portfolio. Beyond personal wealth accumulation, his stated mission involves distributing business education as widely as possible, with an ambitious goal of getting "$100M Money Models" into the hands of every entrepreneur in America through both sales and donation programs. He's actively encouraging business owners to purchase books in bulk to distribute to other entrepreneurs, sweetening these offers with substantial bonuses and positioning the effort as a movement rather than merely a sales campaign.
His current focus appears to be on building Acquisition.com into a premier investment firm while using his platform and resources to elevate the quality of business education available to aspiring entrepreneurs. Recent social media activity suggests continued emphasis on practical, implementable strategies, systematic thinking, and the mental frameworks necessary for sustained success. He remains actively involved in podcasting, content creation, and occasional speaking engagements, though he's become increasingly selective about commitments, focusing on opportunities with maximum alignment to his mission and values. The Hormozi Foundation continues expanding its philanthropic efforts in education access, with plans to scale impact significantly in coming years as his wealth and influence grow.
Conclusion
Alex Hormozi's net worth story represents far more than an impressive accumulation of wealth it embodies a comprehensive blueprint for entrepreneurial success in the modern era. From his humble beginnings sleeping on a gym floor to building a nine-figure fortune across multiple business ventures, Hormozi exemplifies the transformative power of strategic thinking, relentless execution, and unwavering commitment to value creation. His journey demonstrates that while entrepreneurial success requires sacrifice, discipline, and often painful periods of struggle, the rewards extend beyond financial gains to include impact, influence, and the satisfaction of building something meaningful.
What distinguishes Hormozi from countless other business success stories is his systematic approach to both building and teaching business principles. Rather than attributing his success to luck, timing, or intangible qualities, he's meticulously documented the frameworks, systems, and processes that generated his results, making them accessible to others through books, content, and direct business assistance. This generosity with knowledge, combined with proven operational excellence across multiple industries, establishes him as a genuine educator rather than merely a motivational figure selling the dream of success without substance.
His current net worth, conservatively estimated at over $100 million in liquid assets with potentially $200-350 million including equity holdings, reflects the compounding effects of smart decision-making, strategic reinvestment, and the power of scaling successful systems across multiple ventures. More importantly, it demonstrates the wealth-building potential available to entrepreneurs who master fundamentals like customer acquisition, value creation, pricing psychology, and systematic business operations. Hormozi's path wasn't about one lucky break or viral product it was about building repeatable systems that generated consistent results, then scaling those systems across multiple businesses and eventually helping other entrepreneurs implement similar approaches in their own ventures.
The controversies and criticisms surrounding Hormozi serve as important reminders that no success story is without complexity and that even highly successful individuals make mistakes, employ controversial tactics, and evolve their approaches over time. His willingness to acknowledge some of these criticisms and adapt his methods demonstrates maturity and a commitment to long-term reputation over short-term gains. For aspiring entrepreneurs, the full picture including both achievements and controversies provides valuable lessons about the realities of building businesses, managing rapid growth, and navigating the challenges of public influence.
Looking forward, Hormozi's trajectory suggests continued growth and expanding impact. His transition from operator to investor and educator positions him to influence thousands of businesses rather than merely building a few successful companies himself. Whether he achieves his stated goal of billionaire status remains to be seen, but his track record, strategic focus, and execution capabilities make this ambitious target plausible. More importantly, his commitment to elevating business education quality and making sophisticated business knowledge accessible to all entrepreneurs, regardless of their starting point or resources, could represent his most significant legacy a contribution that extends far beyond personal wealth to the empowerment of a generation of business builders.
FAQs:
What is Alex Hormozi's net worth in 2025?
Alex Hormozi's net worth in 2025 is estimated between $100-200 million depending on whether calculations include only liquid, readily tradable assets (approximately $100 million) or also account for illiquid equity positions in portfolio companies (potentially $200-350 million total). He achieved this substantial wealth through founding and scaling seven companies, most notably Gym Launch which he sold for $46.2 million, and through his current private equity firm Acquisition.com which holds stakes in over 15 companies generating more than $200 million in collective annual revenue.
How did Alex Hormozi make his money?
Alex Hormozi built his fortune primarily through the fitness industry, starting with a chain of six gyms he founded and sold, then creating Gym Launch a consulting and licensing business that helped over 4,500 gyms improve profitability. He exited Gym Launch for $46.2 million after taking $42 million in distributions. He subsequently founded Acquisition.com, a private equity firm that invests in profitable businesses, and has generated millions through his bestselling books including "$100M Offers" and the record-breaking "$100M Money Models." His wealth comes from a combination of business exits, ongoing equity stakes, book royalties, and social media monetization.
Is Alex Hormozi married?
Yes, Alex Hormozi is married to Leila Hormozi, who is also his business partner. They met on the dating app Bumble in 2016 and married in May 2017. Leila serves as CEO of Acquisition.com and has been instrumental in all of their business ventures, previously serving as COO and Co-CEO of Gym Launch. The couple works closely together and frequently credits each other for their shared success. They have consciously chosen not to have children, instead focusing on building their business empire and philanthropic initiatives together.
What companies does Alex Hormozi own?
Alex Hormozi is the founder and managing partner of Acquisition.com, a private equity firm that holds minority equity stakes in over 15 companies across various industries including software, service, e-commerce, and digital products. Previously, he founded United Fitness (a chain of six gyms), Gym Launch (which he partially sold in 2021), Prestige Labs (a supplement company), and ALAN (customer acquisition software). Through Acquisition.com, he invests in profitable businesses generating at least $3 million in annual revenue, providing both capital and operational expertise to help these companies scale systematically.
What are Alex Hormozi's most popular books?
Alex Hormozi has authored four books in his "$100M" series. "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" (2021) became an Amazon bestseller with over 100,000 copies sold, teaching entrepreneurs how to craft compelling value propositions. "$100M Leads" (2023) focuses on customer acquisition strategies across multiple channels. His most recent book, "$100M Money Models" (2025), broke the Guinness World Record for fastest-selling non-fiction book by selling over 2.97 million copies in a single day. These books provide frameworks for business growth based on his experience building and scaling multiple companies to eight-figure revenues.